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Productos Digital Farming

Declaración de privacidad de datos

Privacy Statement

This website (hereinafter the “Website“) is provided by responsible BASF entity (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.

A. Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you.

I. Using our Website

1. Accessing our Website

When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used:

  • IP address
  • date and time of access
  • time zone difference to Greenwich Mean Time (GMT)
  • content of request (specific site)
  • status of access/HTTP status code
  • transferred volume of data
  • website requesting access
  • browser, language settings, version of browser software operating system and surface

Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers.

2. Setting of cookies

  • What are cookies?

    This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.

  • What cookies do we use?

    We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for website analysis and marketing purposes. The following tables contain a detailed description of the cookies we use:

Functional cookies

Name Purpose and content Lifespan
SC_ANALYTICS_GLOBAL_COOKIE Web analysis: This cookie enable us to analyse your use of this website by assigning a unique and randomly generated ID to your device that lets us recognize your device upon your next visit.
10 years
_gat_UA-87154519-30 Used to throttle request rate. 1 minute
gig_hasGmid Internal cookie for the Web SDK 15 Years
gmid Used to identify the logged in user. 10+ years
hasGmid Internal cookie for the Web SDK 13 Months
ucid Unique computer identifier used for generating reports, and used by the Web SDK to get saved response. 13 Months

Optional cookies

Name Purpose and content Lifespan
_ga Google Analytics tracking cookie. Used to distinguish users. 2 years
_gid Used to distinguish users. 24 hours
Google Analytics On/Off We would like to use cookies to better understand your use of this website.
This enables us to improve your future experience on our website. 
Here you can switch optional cookies on or off.
182 days
Cookie Purpose End-of-life
dtCookie Tracks a visit across multiple requests. Will be deleted, when the browser is closed
dtLatC Measures server latency for performance monitoring Will be deleted, when the browser is closed
dtPC Required to identify proper endpoints for beacon transmission; includes session ID for correlation Will be deleted, when the browser is closed
dtSa Intermediate storage for page-spinning actions
The dtSa cookie is used to save user action names, such as Click on Login across different pages. This is required because page loads result in JavaScript code restart and so all contextual information must be stored in cookies.
Will be deleted, when the browser is closed
dtBw Bandwith measure Will be deleted, when the browser is closed
rxVisitor Visitor ID to correlate sessions Will be stored for two years
rxvt Session timeout Will be deleted, when the browser is closed

With the following cookies, the Dynatrace analysis tool collects anonymized information to monitor the quality of service of the website. For quality reasons, anonymized user experience data such as e.g. the experienced response times of a visitor or errors in the browser and in the backend are recorded and held for a few days to analyze the problem.


DCM (Doubleclick Manager – Google) – Pixel
Floodlight recognizes users by their cookie ID or mobile ID, which becomes the user ID. Floodlight records the user ID after any impression, click, or other activity that results in a call to our servers. In this way, the activity of a given user can be tracked.

Name Purpose and content Lifespan
Conversion_Registration_FM Used for counting and marking Users who reached the registration confirmation page. Audience has been build on these users to be excluded from retargeting. 90 Days
DCM_Visit_RegistrationPage_NEW_FM Used for counting Users who visited the following page: https://fm.xarvio.com  
DCM_Visits_LP_xarvio.com Used for counting Users who visited the following page: https://www.xarvio.com  
FieldManager_Germany_HomepageVisit Used for counting Users who visited the following page: https://www.xarvio.com/de-DE/Field-Manager  
Install_LP_FM_Android Used for counting Users who visited the following page: https://www.xarvio.com/de/Field-Manager  
Install_LP_FM_iOS Used for counting Users who visited the following page: https://www.xarvio.com/de/Field-Manager  
Visit_LP_FM Used for counting  and marking Users who visited the following page: https://www.xarvio.com/de/Field-Manager. Users were collected in Audience List and that list was targeted in campaing. 90 Days
Visit_LP_Registration_FM Used for counting  and marking Users who visited the following page: https://fm.xarvio.com/de/de_de/registration. Users were collected in Audience List and that list was targeted in campaing. 90 Days

Facebook Pixel

Facebook cookie used for website analytics, ad targeting, and display measurement.

  • https://www.facebook.com/policies/cookies
Cookie Contents Purpose Lifespan
lu User ID and miscellaneous log in information (e.g., number of logins per account, state of the "remember me" check box, etc.) Used to record whether the person chose to remain logged in 2 years
xs Session ID, creation time, authentication value, secure session state, caching group ID Used in conjunction with the c_user cookie to authenticate your identity to Facebook 90 days
c_user User ID Used in conjunction with the xs cookie to authenticate your identity to Facebook 90 days
m_user Email, User ID, authentication value, version, user agent capability, creation time, Facebook version indicator Used to authenticate your identity on Facebook's mobile website 90 days
pl Y/N Used to record that a device or browser logged in via Facebook platform 90 days
dblc Login authentication values Used to enable device-based logins 2 years
aks Account kit access token Determines the login state of a person visiting accountkit.com 30 days
aksb Request time value Authenticates logins using Account Kit 30 minutes
sfau Encrypted user ID, contact point, time stamp, and other login information Optimizes recovery flow after failed login attempts 1 day
Security, Site and Product Integrity
Cookie Contents Purpose Lifespan
ick Encryption key Stores an encryption key used to encrypt cookies 2 years
Digital signature and time stamp Used to indicate the last time a person entered his or her password 90 days
datr Browser identifier and time stamp Identifies browsers for purposes of security and site integrity, including for account recovery, and identification of potentially compromised accounts. 2 years
sb Browser identifier and time stamp Identifies browser for login authentication purposes 2 years
Advertising and measurement
Cookie Contents Purpose Lifespan
fr User and browser ID; time stamp; miscellaneous other data Facebook’s primary advertising cookie, used to deliver, measure, and improve the relevancy of ads. 90 days
oo 1 or 0 Used to record advertising opt outs 5 years
ddid Object ID and App ID Used to open a specific location in an advertiser's app upon installation 28 years
_fbc Subdomain index, timestamp, Facebook click ID Used to deliver, measure, and improve the relevancy of ads 90 days
_fbp Subdomain index, timestamp, random number Identifies browsers for the purposes of providing advertising and site analytics services 90 days
Site Features and Services
Cookie Contents Purpose Lifespan
dpr Numeric value between 1 and 2 indicating device pixel ratio Allows delivery of optimal experience for user's screen 7 days
gu Serialized ID based on large random secret Allows for guest payments, cart updates, and view order history session
lh List of locales used on the browser Used to improve the user experience on shared computers 7 days
locale Locale Identifies the country and chosen language of the last logged in user of the browser or the international domain used to access Facebook 7 days
sb Browser identifier and time stamp Used to improve friend suggestions 2 years
shopping_cart Serialized ID based on large random secret Allows for FB to keep track of all the items a customer is looking to purchase session
wd Screen or window dimensions Allows for FB to keep track of all the items a customer is looking to purchase session
Cookie Contents Purpose Lifespan
js_ver Count of days Records the age of Facebook javascript files 7 days
rc Numeric value between 1 and 20 Used to optimize site performance for advertisers  
Analytics and Research
Cookie Contents Purpose Lifespan
campaign_click_url URL Records the Facebook URL that an individual landed on after clicking on an ad promoting Facebook 30 days
  • Subject to your consent

    We only use optional cookies if we have obtained your prior consent. Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.

  • How to prevent the setting of cookies

    Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.

3. Website Analysis

On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Google will analyze your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.

You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.

4. Sitecore

5. Subscription to our newsletter

On our Website, you may subscribe to receive our newsletter. Based on your prior consent, we will collect and use the email address you indicate for providing you with the newsletter. If you wish to receive a customized newsletter, you may, on a voluntary basis, provide us with the following additional information:

For subscription to our newsletter we use the so-called double opt-in procedure. After you have subscribed to the newsletter on our Website, we will send you a message to the indicated email address asking for your confirmation. If you do not confirm your subscription, your subscription will automatically be deleted. In order to prevent any misuse of your personal data, we will log your subscription and confirmation, filing the IP address you use when subscribing, the time of your subscription and confirmation, the messages sent by us regarding your subscription, and the wording of your subscription and confirmation.

You may at any time with future effect revoke your consent to receive our newsletter. To declare that you wish to unsubscribe, you may use the respective link included in all newsletters, or refer to the contacts indicated below (-> C.).

6. External services or content on our Website

We include third-party services and/or content on our Website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons.

The respective provider of the services or content may also process your data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process data for own purposes in such a way that either any communication for other purposes than to present their services or content on our Website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your data.

For further information regarding the scope and purpose of such collection and processing of your data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your data in this context:

II. Transfer of data for commissioned processing

For the processing of your data we will to some extent use specialized service contractors. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.

III. Processing of data outside the EU / the EEA

Your data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which may have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partners, or we will ask for your explicit consent to such processing.

B. Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

  • Right of information about your personal data stored by us;
  • Right to request the correction, deletion or restricted processing of your personal data;
  • Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling , unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
  • Right to data portability;
  • Right to file a complaint with a data protection authority;
  • You may at any time with future effect revoke your consent to the collection, processing and use of your personal data. For further information please refer to the chapters above describing the processing of data based on your consent.

If you wish to exercise your rights, please address your request to the contact indicated below. (-> C.).

C. Contact

For any questions you may have with respect to data privacy, please write an e-mail to data-protection.eu@basf.com or contact our company data protection officer at the following address:

Ms Alexandra Haug
EU Data Protection Officer
67056 Ludwigshafen
+49 (0) 621 60-0
E-Mail: data-protection.eu@basf.com


D. Amendment of Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Last updated: June 2018